Magic: The Gathering

Social Media

During my time as Community Manager for Magic: The Gathering Arena, the premier digital version of Magic, I was responsible for managing the social media accounts associated with the game, including writing and publishing content for Twitter, Facebook, and more.

Here is a sample of the Twitter content I curated and authored.

Articles

Magic: The Gathering is the world’s first trading card game (TCG), and it remains the most popular TCG in the world today, almost 25 years later. During my time working on the game’s marketing team at Wizards of the Coast, I had the opportunity to write a number of articles about the game, some of which are featured below. These include my original article series, The Artists of Magic, which I conceived and executed from the ground up.

The Artists of Magic: Winona Nelson October 17, 2017	A Royal Recipe for Dinosaur Tribal September 6, 2017
The Artists of Magic: Magali Villeneuve August 29, 2017	The Artists of Magic: Lake Hurwitz July 26, 2017
Hour of Devastation Planeswalker Deck Lists July 7, 2017	The Tokens of Hour of Devastation June 29, 2017
The Artists of Magic: Noah Bradley June 6, 2017	Archenemy: Nicol Bolas Preview June 5, 2017
Commander Anthology May 29, 2017	The Tokens of Amonkhet April 13, 2017
Duel Decks: Mind vs. Might March 20, 2017	Planechase Anthology: A Celebration of Magic‘s History November 14, 2016

Cards of the Day – October 3, 2016–October 6, 2017

Additional articles can be found here

Package Copy

My other primary duty at Wizards of the Coast was creating a large bulk of the primary copy for packaged products. Below you can find a selection of my work on now-published products.

Battlebond Box Sleeve

This was a particularly ambitious project in which I was tasked with providing play instructions through the voice of two characters, Zndrsplt and Okaun, debuting in the set Battlebond. With no established voice of their own and little provided background, I had the opportunity to characterize this pair with my copy in a way that would go on to singificantly influence future products and writing involving these two.

Ad Cards

Every pack of Magic cards contains one random ad card created specifically for that set. I personally created the text and assisted in selecting the art for the following set’s ad cards.

Microsoft

Microsoft Surface Social Media

During my time with POP, I authored many LinkedIn posts for the Microsoft Surface family of products, including posts associated with the launch of the impressive Surface Hub 2S. You can find a selection of these posts below.

General Marketing Materials

The creation of these documents, among others, was a significant part of my duty with Indigo Slate, a Microsoft partner that handles a variety of their marketing materials.

FastTrack Tales, Volume 2: Mail Storm – A marketing comic book

Hosted Private Cloud for Microsoft Azure Certified for Hybrid Cloud Discussion Guide

Additional Writing Samples

Project Resurgence – Why Kickstarter – My contribution to a Kickstarter that exceeded its funding goal of $160,000

Enterprise Washington Focus Group Report – A summary of findings from three electoral focus group studies in 2011

Podcasts and Voice Overs

Here is a small sample of voice work I have done for some great organizations.

NASAGA Podcast: Designed and Emergent Narrative in Games

DB Best Technologies: Optimizing your SQL Server upgrade projects with Database Compare Suite